VNG Games makes a splash with its outdoor advertising campaign on SKY LED Saigon – Bizman

In the digital age, many brands are chasing online advertising, but the reality is that outdoor advertising still holds a significant position thanks to its strong mass reach. With the goal of making a lasting impression on fans, VNG Games chose to partner with Bizman Media to launch a promotional campaign for Nikki – Fashion Star on strategically placed outdoor LED screens in Hanoi and Ho Chi Minh City.

The combination of the SKY LED Saigon screen – a symbol of the city’s advertising – and central LED locations such as Dinh Tien Hoang – Dien Bien Phu and Thai Ha – Chua Boc created a multi-touch communication network, helping the campaign achieve outstanding results in both visuals and reach.

The strategic LED advertising placement for the Nikki campaign.

1. SKY LED Saigon Combo – The Icon of Outdoor Advertising in Southeast Asia

• Screening times: 4 PM – 12 AM the following morning
• Duration: 10 seconds per screening

Key features: SKY LED Thu Thiem is the largest outdoor LED screen complex in Southeast Asia, with a display area of up to 4,600m² (including SKY 600 – SKY 1000 – SKY 3000). Located along the Saigon River, opposite Nguyen Hue pedestrian street, this area is a hub for international tourists, high-end office workers, urban residents, and the business community.

👉 Thanks to this central location, Nikki’s appearance quickly became a focal point for check-ins, attracting millions of views and thousands of shares on social media.

SKY LED 3000 – SKY LED Saigon

SKY LED 600 – SKY LED Saigon

SKY LED 1000 – SKY LED Saigon

See project details on YouTube:

https://www.youtube.com/watch?v=m4QFqBOyiS0

2. Dinh Tien Hoang – Dien Bien Phu intersection, Ho Chi Minh City

• Screening times: 7 AM – 12 PM & 3 PM – 9 PM
• Duration: 30 seconds per screening

Key features: This is a bustling intersection connecting District 1 – the financial and commercial center of Ho Chi Minh City – with Binh Thanh District. Traffic volume is extremely high, especially with office workers, students, and young people commuting back and forth.

👉 With its wide viewing angle and unobstructed view, this location ensures Nikki’s brand is continuously and repeatedly imprinted in the minds of passersby – a golden factor in outdoor advertising.

[Caption: LED screen at Dinh Tien Hoang – Dien Bien Phu]

3. Thai Ha – Chua Boc intersection, Hanoi

• Screening times: 7 AM – 12 PM & 3 PM – 9 PM
• Duration: 30 seconds per screening

Key features: This is a crucial commercial hub in Dong Da district, home to numerous universities (Water Resources University, Trade Union University, etc.), shopping centers, and entertainment venues. Hundreds of thousands of people pass through this intersection daily, primarily young people and the target customers of the Nikki game.

👉 Appearing here helps the campaign reach the right target audience: high school students, the fashion-loving community, and active gamers.

[caption id="attachment_1607" align="alignnone" width="1280"] Thai Ha – Chua Boc LED Screen

The ripple effect: Offline combined with Online

The most noteworthy aspect of the Nikki campaign was not only the scale of the LED advertising but also the harmonious combination of offline and online elements.

Outdoor (Offline): Images of the game’s idol Nikki appear brilliantly on LED screens, creating a strong visual effect that attracts passersby to stop and take pictures.

On social media (Online): Fanclubs quickly shared moments of their idol shining on SKY LED Saigon and Bizman LED screens. Hashtags about Nikki appeared frequently, creating a naturally spreading media wave.

👉 Notably, several idols and KOLs also wrote thank-you reviews to their fandoms when their images were featured on SKY LED, further increasing the campaign’s influence and reach.

Results achieved from the outdoor advertising campaign

• Direct reach: Millions of views per day at major traffic intersections and city centers.
• Online growth: Thousands of posts, check-in videos, and trending hashtags on TikTok and Facebook.
• Increased brand reach: Nikki – Fashion Star not only reaffirms its position within the gaming community but also reaches a wider mass market.

Strengthening fandom cohesion: When fans proudly share, promote, and become natural brand ambassadors.

📩 Contact for LED media consultation at the airport: ▶️ Mr. Toan – Bizman Media 📧 Email : toantt@bizman.vn 📞 Zalo/Phone : 0984 090 222 🌐 Website : https://bizmanooh.com.vn