SKY LED Saigon – Premium outdoor advertising for VNG Wild Rounds: SMASH 2025 event

VNG Wild Rounds: SMASH 2025 – An international-scale Esports event.

VNG Wild Rounds: SMASH 2025 is a large-scale Esports event organized by VNG Games, centered around the popular game Wild Rift. More than just a domestic tournament, SMASH 2025 is positioned as an international event, bringing together gamers, professional players, KOLs, streamers, and Esports fans from many countries in the region.

Given its nature as an event aimed at young people, the gaming community, and Esports fans, VNG Games chose large-scale outdoor advertising to create rapid, strong, and simultaneous coverage in Ho Chi Minh City – the country’s largest economic, entertainment, and media center.

VNG Games’ outdoor advertising strategy with Bizman

In this campaign, Bizman Media continues to be the outdoor advertising implementation partner for VNG Games, leveraging its strengths in:

• The iconic SKY LED system in Saigon.
• Central urban LED display

The strategy was built around a strong emphasis on recognition – creating visual impact – and activating social media sharing, helping the SMASH 2025 event quickly appear in the minds of the gaming community.

SKY LED Thu Thiem Combo – An iconic outdoor advertising brand in Ho Chi Minh City.

📍 COMBO SKY LED THU THIEM

• Screening time: 4 PM – 12 AM the following morning
• Duration of each screening: 10 seconds

SKY LED Thu Thiem is considered the largest and most prestigious outdoor advertising landmark in Ho Chi Minh City, located on the Ton Duc Thang – Ben Bach Dang axis, opposite Nguyen Hue pedestrian street and overlooking the Saigon River.

Why is SKY LED Thu Thiem suitable for Gaming & Esports?

Total estimated traffic is 1–1.5 million visits/day, including:

• Road traffic in the city center
• Pedestrians, tourists, check-in
• Cruise ships, speedboats, riverside routes

Key audience:

• Urban youth
• Gamers, the Esports community
• International guests, foreigners
• Office workers, young entrepreneurs

Nighttime broadcast slots allow game content, special effects, and visuals in Esports to maximize their visual impact.

👉 For VNG Games, appearing on SKY LED Thu Thiem helps position Wild Rift and SMASH 2025 as major Esports events, on par with international tournaments.

(“Why SKY LED is the symbol of outdoor advertising in Ho Chi Minh City”)

68A Nguyen Hue LED Screen – A direct point of contact with young people.

📍 LED screen at 68A Nguyen Hue Street – Nguyen Hue Walking Street

• Dimensions: 9m (width) × 18m (height) = 162 m²
• Duration of each screening: 15 seconds

Nguyen Hue Walking Street is the largest entertainment, recreation, and photo-taking center in Ho Chi Minh City, attracting a large number of young people, students, and the gaming and Esports fan community.

The practical effectiveness of the Nguyen Hue location.

• The number of people gathering in the evenings and on weekends can reach 150,000-250,000 per day.
• Viewers stand close – look directly at the subject – for an extended period of time.

Advertising content displayed on the Nguyen Hue LED screen is easily captured by users, who can then post it on TikTok, Facebook, and Instagram. For Wild Rift, this location is a powerful community activation point, turning outdoor advertising into viral social media content.

Outdoor advertising & social media sharing effects

One of the highlights of the VNG Games – Wild Rift campaign is the synergistic effect between offline and online:

• Viewers check in at SKY LED Thu Thiem.
• Recording a video of the Nguyen Hue LED screen.
• Share it on your personal social media and gaming community.

As a result, the campaign not only focused on direct reach, but also:

• Increase brand mentions.
• Drive more online traffic
• Increase interest in the SMASH 2025 event.

This is a major advantage of modern outdoor advertising when placed in the right location and targeting the right customer segment.

Why should gaming brands book Sky LED Saigon?

• Positioning the brand in the premium segment.
• Reaching the right target audience – gamers, young people, and the Esports community.
• The actual traffic is large, not dependent on algorithms.
• Easily goes viral on social media.

SKY LED Thu Thiem is not just an advertising screen, but an “outdoor media stage” for campaigns that need to make a strong impression. Watch a detailed video about SKY LED here:

If you are looking for outdoor advertising solutions – from content to implementation – please contact: ▶️ Mr. Toan – Bizman OOH 📧 Email: toantt@bizman.vn ☎️ Hotline: 0984 090 222 🌐 Website: https://bizmanooh.com.vn