Promoting Lai Chau tourism – the first point of contact on airport LED screens – connecting with tourism emotions.

As part of its strategy to promote Lai Chau’s tourism image nationwide and internationally, the Lai Chau Provincial Department of Culture, Sports and Tourism has launched a communication campaign at Noi Bai Airport – one of the largest airports in the country. Promoting Lai Chau tourism on the airport’s LED screens is a modern communication strategy that helps the locality reach millions of tourists annually and affirms its strong commitment to developing the local tourism image.

The LED screen promoting tourism is located right in the arrival area, where millions of tourists arriving in Hanoi will choose it as their second tourist destination.

Prime location – through the Lai Chau tourism promotion campaign on airport LED screens, the message is effectively conveyed to international visitors.

The campaign was developed using 30 synchronized LED screens mounted on pillars, located on the first floor of the arrival area of Terminal 2 at Noi Bai International Airport. This area frequently welcomes international visitors, overseas Vietnamese, experts, and high-end tourists. The LED screens were arranged along the passenger movement route from the baggage claim area to the arrival area, optimizing visibility and light reception.

Location of LED screen NB7 at Noi Bai Airport

Key technical specifications:

• Number of screens : 30 synchronized LED screens
• Location : Arrivals area, 1st floor – International Terminal T2, Noi Bai Airport
• Duration: 15-second TV commercial, 240 times/day
• Screening time/day : 15 hours 30 minutes/day
• Vision : 100% of international passengers proceed with immigration procedures after completing check-in.
• Sharp LED technology, suitable video, dynamic images.

Why did Lai Chau choose Noi Bai Airport for its media campaign?

1. Noi Bai Airport – The first stop on your journey to explore Vietnam.

Most international tourists arriving in Vietnam via Hanoi do so through Noi Bai Airport. Upon arriving in Vietnam, seeing images of Lai Chau displayed on LED screens at the airport will spark curiosity and serve as an exciting destination for tourism in Northern Vietnam.

2. Positioning Lai Chau as a destination with unique natural and cultural features.

Lai Châu boasts unique scenic spots such as Pu Ta Leng, Than Uyên terraced rice fields, Ô Quy Hồ pass, and ethnic communities including the Thai, Mong, and Dao… Promoting a luxurious and modern space like an international airport helps elevate the local image, aligning with the message: “Lai Châu – pristine identity in the heart of Northwest Vietnam.”

Clear communication effectiveness: results from the LED service advertising campaign at the airport.

1. Increase brand awareness for Lai Chau tourism.

Statistics on screen activity locations:

• Estimated next month’s views : 1.2 million views (from international visitors, business people, and partners)
• Average contact time : 2–5 minutes (average waiting time for a vehicle: 5–10 minutes)
• Recall rate of flash visual/video effects : 65% higher than static panels.
• Modern LED screens help increase brand recognition from the Lai Chau tourism promotion campaign at the airport.

2. Expand your high-value customer base.

Through international airport communication channels, Lai Chau directly reaches:

• High-income tourists
• Foreign tourists love to explore.
• Potential international cooperation in the field of investment and local tourism development.

Airport LED lighting – A modern communication channel to help position tourism in mountainous regions.

Promoting Lai Chau tourism through LED screens at Noi Bai Airport is a timely and effective communication strategy. Not only does it enhance brand recognition, but it also expands the potential customer base and builds a professional, modern image for the locality. If you are a locality, business, or organization wishing to promote your image, events, or products and services, consider airport LED screens – an important, effective, and emotionally engaging communication channel. ——— If you are looking for outdoor advertising solutions – from content to implementation – please contact: ▶️ Mr. Toan – Bizman OOH 📧 Email: toantt@bizman.vn ☎️ Hotline: 0984 090 222 🌐 Website: https://bizmanooh.com.vn