Effective airport advertising with Bizman: Regal Complex at Noi Bai Airport.

In the increasingly competitive real estate media landscape, airport advertising has become a strategic marketing channel for luxury brands. Regal Complex, the developer, has partnered with Bizman to launch a promotional campaign at Noi Bai Airport – Vietnam’s busiest air gateway.

Two prominent advertising locations at Noi Bai Airport.

Location 1: LED screen at the security screening area – Hall C, Departure Zone, Terminal 1

• Size: 11.8m² (4m x 2.95m x 1 side).
• Located to the left of the security checkpoint – where all passengers are required to stop for baggage screening.
• Average waiting time: 3–5 minutes, allowing sufficient time for the brand message to sink into the customer’s mind.

Location 2: LED screen at the check-in area – Hall A, Departure Zone, Terminal 1

• Size: 27.3m² (7.8m x 3.5m x 1 side).
• Located right in the busy check-in area, with an average queue time of 15–30 minutes, the advertisement is always in the passengers’ line of sight.

>> See more than 20 airport LED screen locations by Bizman here

Effective communication from two advertising “touchpoints”

• Combining two strategic locations – the check-in area and the security screening area – creates two consecutive touchpoints in the customer journey:
• Advertisements appear during both the check-in and pre-departure (screening) phases.
• Repeated exposure helps increase brand recall and reinforce Regal Complex’s premium image.
• According to data from Noi Bai International Airport (ACV, 2023), the airport welcomes over 32 million passengers per year, equivalent to approximately 80,000 passengers per day, creating outstanding media coverage.

Many advertising locations within the airport help increase touchpoints.

Real estate value when advertising at the airport.

• Airport advertising offers many practical benefits for luxury brands:
• The right target audience: businesspeople, investors, luxury travelers.
• Professional and luxurious spaces help enhance brand reputation and standing.
• Long exposure time: passengers are forced to stop, ensuring effective message delivery.

Thanks to the consulting and implementation from Bizman, Regal Complex’s advertising campaign at Noi Bai Airport became a testament to the power of effective outdoor advertising in the real estate sector.

The Regal Complex airport advertising campaign, executed by Bizman, optimally leveraged the high passenger traffic and unique travel patterns at Noi Bai Airport. Two modern LED screens, placed in the check-in and security screening areas, helped the brand reach the right audience, reinforce its image, and sustainably increase brand recognition.

Other prominent real estate projects that just finished advertising near the airport have sold out completely. See more details here ▶️ Watch the project details in the video: https://youtu.be/Sh0GJBXzc68

📩 Contact us for LED advertising consultation at the airport:

▶️ Mr. Toàn – Bizman Media 📧 Email : toantt@bizman.vn 📞 Zalo/Phone : 0984 090 222 🌐 Website : https://bizmanooh.com.vn