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The CMES Vietnam 2025 outdoor advertising campaign, implemented by Bizman Media, demonstrated the power of billboards along key national highways. With wide coverage, high visibility, and a clear target industrial clientele, the campaign helped Chinese and international businesses enhance their brand, attract investment, and spread the image of the CMES exhibition to millions of people and potential partners across Vietnam.
DEPLOYMENT LOCATION:
1. Vo Van Kiet (Bac Thang Long – Noi Bai) – Route from the airport to Hanoi
2. Phap Van – Cau Gie Expressway – The route from the southern city to Hanoi
3. National Highway 1A, Hanoi – Lang Son – The route from Lang Son, Bac Ninh, and Thai Nguyen industrial zones to Hanoi.
4. Hanoi – Thai Nguyen Expressway – Connecting Thai Nguyen Industrial Zones to Hanoi
5. Highway 5B, Hanoi – Hai Phong – Connecting key economic provinces such as Hai Phong and Quang Ninh to Hanoi.
6. National Highway 10 in Hai Phong – Industrial zones in Hai Phong, Quang Ninh, and Thai Binh.
With its advantages of rapid deployment, wide coverage, and the ability to accurately target corporate clients, outdoor billboard advertising helps brands at exhibitions easily reach millions of viewers every day, especially the industrial, technical, and foreign investment client groups.
Bizman deployed billboards along six strategic routes, ensuring the exhibition’s image covered the entire key economic region of Northern Vietnam.

This is the main route from Noi Bai International Airport to the center of Hanoi, welcoming tens of thousands of international experts, investors, and businesspeople every day. 👉 The billboard here helps to directly reach international visitors attending the CMES exhibition, creating a positive first impression as soon as they arrive in Vietnam.

As the southern gateway to the capital, connecting Hanoi with industrial provinces such as Ha Nam, Ninh Binh, and Thanh Hoa, advertising along this route helps attract manufacturing, transportation, and logistics businesses – the main customer group for the machine tool industry.
This route runs through Northern Vietnam, connecting Hanoi – Bac Ninh – Lang Son – China, a region with many import-export industrial zones and factories invested in by China. 👉 Billboards here serve as a direct promotional tool to the Chinese business community, helping to increase communication effectiveness and brand recognition at CMES 2025.
This is a key trade route in Northern Vietnam, home to numerous high-tech industrial parks (Samsung, TNG, Yen Binh). 👉 This advertising location helps brands reach the right target audience: industrial workers, engineers, and manufacturing business managers.

This is the most modern route in Northern Vietnam, connecting the capital Hanoi with the major seaports and industrial zones of Hai Phong and Quang Ninh. 👉 Billboards along this route help CMES brand reach import-export, logistics, and port businesses – a potential customer group in the mechanical engineering and machine tool sectors.

The route, traversing major industrial zones such as Trang Due, Nam Dinh Vu, and Tien Lang, is a vital artery for transporting industrial goods in the Northern Coastal region. 👉 The billboard’s location helps the brand gain brand visibility in the most dynamic economic area in the North, home to thousands of engineers, workers, and technical managers.

The outdoor billboard advertising campaign implemented by Bizman Media for CMES VIETNAM 2025 is proof of the effectiveness of large-scale OOH highway advertising, helping brands reach millions of users, especially Chinese and international businesses. This is not just an advertising campaign, but also a communication strategy to position Vietnam as a trade and industrial hub of Southeast Asia.
View details of the media project here:
📩 Contact us for advertising and media consultation:
▶️ Mr. Toàn – Bizman Media 📧 Email : toantt@bizman.vn 📞 Zalo/Phone : 0984 090 222 🌐 Website : https://bizmanooh.com.vn
Tư Vấn Marketing OOH: 👉SKY LED 👉Pano, hộp đèn, LED nội đô, sân bay lớn 👉 Billboard quốc lộ 👉 Bus, Taxi