Advertising for HYUNDAI – THANH CONG – SKY LED Thu Thiem brand, National Billboard

The Hyundai Thanh Cong Vietnam automobile manufacturing plant is located in Gian Khau Industrial Park, Ninh Binh province. The plant, a subsidiary of Thanh Cong Group, currently produces and assembles the following models: Hyundai SantaFe, Elantra, Grand i10, Tucson, New Porter 150, and New Super Aero City F/L CNG. With a total investment of US$460 million and a current production capacity of 70,000 vehicles per year, the Hyundai Thanh Cong Ninh Binh plant is the most modern production facility of the South Korean automaker in Vietnam. Considered the strongest automotive brand in Vietnam, Hyundai launched a comprehensive brand awareness campaign in 2024, advertising across all its products and services under the Bizman umbrella. Specifically:

I. SKY LED THU THIEM – HO CHI MINH CITY

Location 1: SKY LED 3000 – Saigon River – Thu Thiem (towards Bach Dang Wharf)

• Screen size: 190m (width) × 16m (height) = 3040 m2
• Frequency: 60 times/day
• TVC duration: 15 seconds/TVC

Location 2: SKY LED 600 – Saigon River – Thu Thiem (towards Bach Dang Wharf)

• Screen size: 50m (width) × 12m (height) = 600 m2
• Frequency: 120 times/day
• TVC duration: 15 seconds/TVC

II. NATIONAL BILLBOARD COMMUNICATION

1. Billboard location: 9B – Phap Van – Cau Gie route. Billboard specifications:

• Advertising location: Km H7/191 – Phap Van – Cau Gie Expressway
• Km H7/191, on the left side of the road heading from Hanoi to Ha Nam, located in Van Binh commune, Thuong Tin district, Hanoi city.
• Board dimensions: 16m (width) × 8m (height) x 2 sides
• Visibility: over 1000m
• Traffic volume: 350,000 people/day

2. Billboard Location 31A – Vo Van Kiet Route (North Thang Long – Noi Bai) – Billboard Specifications:

• Advertising location: Location 31A: On the right side of the road heading from Hanoi to Noi Bai International Airport, in Phu Cuong commune, Soc Son district, Hanoi. The location is situated between the two intersections of the National Highway 18 and National Highway 2 overpasses. This section has the highest traffic volume, resulting in extremely high advertising effectiveness.
• Board dimensions: 15m (width) × 8m (height) x 2 sides
• Visibility: over 1000m
• Traffic volume: 300,000 people/day

3. Billboard Location: YM 36B – Highway 5B, Hanoi – Hai Phong – Billboard Specifications:

• Advertising location: Location YM36-B: Km19+350, on the left side of Highway 5B heading from Hanoi to Hai Phong, in Bac Khu village, Minh Chau commune, Yen My district, Hung Yen province. This is a vital road connecting Hanoi with Hung Yen, Hai Duong, Hai Phong, and Quang Ninh provinces. The billboard is large, placed in an open location with unobstructed views, resulting in extremely high advertising effectiveness.
• Board dimensions: 18m (width) × 9m (height) x 2 sides
• Visibility: over 1000m
• Traffic volume: 400,000 people/day

4. Billboard Location CLKH-19+700 – Nguyen Tat Thanh Median Strip, Cam Lam District, Khanh Hoa Province – Billboard Specifications:

• Advertising location: Km19+700: Located on the median strip of Nguyen Tat Thanh Road – connecting Cam Ranh International Airport to Nha Trang City, in Cam Hai Dong commune, Cam Lam district, Khanh Hoa province. The billboard is large, in an open location with unobstructed views, and receives full attention from traffic passing through the area, resulting in extremely high advertising effectiveness.
• Board dimensions: 15m (width) × 9m (height) x 2 sides
• Visibility: over 1000m
• Traffic volume: 250,000 people/day

5. Billboard Location on Ho Chi Minh City – Long Thanh – Dau Giay Expressway – Billboard Specifications:

• Board dimensions: 20m (width) × 10m (height) x 2 sides
• Visibility: over 1000m
• Traffic volume: 400,000 people/day

6. Location: QL51-21+750 – National Highway 51, Dong Nai – Vung Tau (Dong Nai Province) – Advertising billboard specifications:

• Advertising location: Situated on National Highway 51, on the right side of the road heading from Bien Hoa City to Vung Tau. The billboard is located in Long Phuoc commune, Long Thanh district, Dong Nai province. The billboard is tall, with a large surface area, in an open, unobstructed location, and 100 meters from the National Highway 51 toll station towards Bien Hoa, ensuring extremely high advertising effectiveness.
• Board dimensions: 16m (width) × 8m (height) x 2 sides
• Visibility: over 1000m
• Traffic volume: 350,000 people/day

Updated July 14, 2024…

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