Why leading brands choose to advertise on the SKY LED screen system in Saigon.

In the era of multi-channel media, outdoor LED screens remain central to powerful brand positioning campaigns, especially in major cities. One of the most prominent options today is the SKY LED Saigon screen combo – the largest riverside outdoor advertising screen complex in Southeast Asia, boasting a prime location in the heart of Ho Chi Minh City.

– Screen Location: Situated along the Saigon River waterfront park, within the Thu Thiem urban area, opposite the District 1 side and overlooking Ben Bach Dang Park, the LED screen system captures the entire flow of people enjoying themselves in Ben Bach Dang Park, on Ba Son Bridge, as well as the entire traffic flow on the vital Ton Duc Thang road. This area is the largest entertainment and recreation center and an iconic check-in spot in Ho Chi Minh City.

1. Strategic location: SKY LED Saigon – an advertising icon of the modern city.

– The total display area reaches 4,600m², comprising three giant LED screen clusters (SKY600 – SKY1000 – SKY3000).

– Located in the Bach Dang Wharf area, opposite Nguyen Hue pedestrian street – the intersection of Ho Chi Minh City’s financial, cultural, entertainment, and tourism center.

– The screen is located right on Ton Duc Thang Street – a crucial riverside road connecting the city center with new urban areas such as Thu Thiem, Sala, and Empire City…

– It is a gathering place for locals, foreign experts, tourists, city dwellers, and high-level businesspeople.

2. SKY LED Saigon – Partnering with national-level events.

– Major cultural, political, and tourism events all take place right in the area opposite the SKY LED screen:

🎉 April 30th – May 1st Celebration: Crowds flocking to Nguyen Hue pedestrian street, Bach Dang Wharf, and the city center of Ho Chi Minh City always reach their peak, with hundreds of thousands of visitors each day.

🎆 National Fireworks Festival: SKY LED screens become the focal point for brand display before, during, and after the fireworks shows – creating a powerful visual impact and lasting brand recall.

3. Connecting with Ho Chi Minh City’s tourism and trade hub.

– Bach Dang Wharf is a cultural and historical symbol , connecting modern Ho Chi Minh City with its riverine past.

– This area is home to many tourist and entertainment activities such as river cruises, tourist docks, high-end shopping centers, and Grade A office buildings…

The target customer base includes: + International and domestic tourists + High-end office workers in nearby buildings (Vincom Center, Landmark, Bitexco, etc.) + City residents, young people, celebrities, and KOLs who frequently check in + Businesspeople, investors, and the middle-to-upper class

4. Massive traffic – Outstanding promotional effectiveness

On average, SKY LED Saigon receives over 48 million views per month from various sources: + Road traffic (Ton Duc Thang, Nguyen Hue, Ham Nghi streets, etc.); + Pedestrians and check-ins in the pedestrian zone – Bach Dang Park; + Tourists traveling by high-speed train and cruise ship; + Online traffic through combined OOH and Digital marketing campaigns.

This is a rare system that can project brand coverage from the ground and above to the digital space through TV commercials, visual branding, event livestreams, and more.

5. Flexible costs – High return on investment

– Advertising costs on the SKY LED Saigon combo system are calculated based on screen location, broadcast duration, time slot, TVC length, and specific campaign objectives.

– The average booking price for a SKY LED Saigon combo package is several hundred million VND per week, suitable for campaigns such as:

+ Launching a new product.

+ Positioning the brand as premium.

Activate event communication.

+ Multi-layered facial recognition coverage (OOH + Online).

For a detailed quote and a suitable implementation plan, please contact the Bizman team for consultation.

6. Location information for Combo SKY LED Saigon:

Advertising on SKY LED Saigon’s combined display screens is a top-tier marketing solution in the heart of Ho Chi Minh City, where all the elements converge: strategic location, massive reach, diverse customer base, and exceptional brand recognition potential.

If you’re looking for a platform to elevate your brand, showcase your business scale, or launch a high-impact marketing campaign, the SKY LED Saigon system is an option you can’t overlook.

📞 Contact SKY LED Saigon (SKY LED Thu Thiem, SKY LED Song Bach Dang) for media consultation.

Mr. Toàn – Bizman OOH 📧 Email: toantt@bizman.vn ☎️ Hotline: 0984 090 222 🌐 Website: https://bizmanooh.com.vn