Designing TV commercials for airport screens: Optimization guide & prominent LED display placement

Guide to designing effective airport screen advertising TVCs.

Hello, partners and customers,

Designing a TV commercial for airport screens is a crucial step for brands to make an impression on millions of passengers each month. This article will help you understand how to create effective content and provide a list of airport LED screen locations implemented nationwide by Bizman.

Why is it necessary to design a TV commercial that is suitable for airport screens?

1. Optimized for installation location and terrain.

Each LED screen at the airport is positioned in areas with different topography, such as: waiting areas, security checkpoints, public areas, etc. Therefore, the design needs to:

Suitable for screen aspect ratio
Ensure clear images from a distance.
Minimize text, prioritize brand imagery, and use smooth transitions.

2. The “screen formation” effect

Airports are places where passengers often wait a long time at security checkpoints, check-in areas, boarding gates, etc. Therefore, the amount of time people spend looking at LED screens is higher than in typical outdoor environments. This presents an opportunity to:

Increase reach time
Increase brand memorability.

Designing TV commercials for airport screens: Optimization guide & prominent LED display placement - Image 1 Multiple screens mounted on pillars create a mass display effect. This makes a strong impression on customers.

Designing TV commercials for airport screens: Optimization guide & prominent LED display placement - Image 2

The screen is located in the security screening area, a high-traffic zone. It’s designed with the largest possible screen size to attract customers. I’ve already written an in-depth analysis of why you should advertise at airports. Please check out the following link for more information : https://bizmanooh.com.vn/4-ly-do-nen-quang-cao-thuong-hieu-tai-san-bay-mr-toan-quang-cao-ngoai-troi/

THE DETAILED SPECIFICATIONS ARE AS FOLLOWS:

No.	Airport name	Area	Advertising location	Code	Size	Number of screens	TVC size
1	Noi Bai Airport – Domestic Terminal	Departure station, Terminal T1	The LED screen is located on the left side of the security control area, Hall C, Departure Zone, Terminal 1.	NB1	11.8m² (4m x 2.95m x 1 side)	1	1920px x 1080px
2			The LED screen is located on the left side of the departure lounge area, Hall D, Domestic Departure Terminal, Terminal T1.	NB3	11.8m² (4m x 2.95m x 1 side)	1	1920px x 1080px
3			The LED screen is located on the right side of the security control area, Hall C, Departure Zone, Terminal 1.	NB2	11.8m² (4m x 2.95m x 1 side)	1	1920px x 1080px
4			The LED screen is located on the right side of the departure lounge area, Hall D, Departure Zone, Terminal T1.	NB4	11.8m² (4m x 2.95m x 1 side)	1	1920px x 1080px
5			LED screen in the public area, Lobby A, Departure Hall, Terminal 1	NB5	27.3m² (7.8m x 3.5m x 1 side)	1	1944px x 864px
6			LED screen in the public area, Departure Hall B, Terminal 1	NB6	27.3m² (7.8m x 3.5m x 1 side)	1	1944px x 864px
7		Arrivals station, Terminal T1	It consists of 30 screens mounted on 8 circular pillars in the central lobby on the outside of the first floor of Terminal 1.	NB7	30 QC sheets, 3m² x 16 (1.5m x 2m x 16 sheets) 1.5m² x 14 (1m x 1.5m x 14 sheets)	30	1920px x 2560px
8	Noi Bai International Airport	Departure station, Terminal T2	Level 3, International Departure Check-in Area	NB8	26.6 m² (7.5 x 3.5 m)	1	1920px x 1080px
9	Cat Bi	Domestic Departure Terminal	It includes 3 LED screens in the central public area – above the check-in counter and departure gate.	CB1	4.032 m (width) × 2.16 m (height) × 3 locations.	3	1920px x 1080px
10	Da Nang	Domestic Departure Terminal	LED screens in the security check area, public lobby, and Domestic Departure Terminal.	DN1	36m² (9m × 4m x 1 side).	1	2250px x 1000px
11		Domestic Departure Terminal	LED screens are available in the check-in area and public lobby (above the Bamboo Airways check-in counter) at the Domestic Departure Terminal.	DN2	36m² (9m × 4m x 1 side).	1	2250px x 1000px
12		Domestic arrivals terminal	32 LED screens are mounted on 8 pillars in the public area, on the first floor outside the Arrivals Terminal, Da Nang International Airport.	DN3	1.2m (width) x 1.6m (height) x 30 sides	30	1600px x 2560px
13	Cam Ranh	Domestic departure and arrival terminals (Airport on the same level)	LED screen in the central lobby area of the Domestic Departure and Arrival Terminal.	CR1	24.5m² (7m x 3.5m x 1 side)	1	1728 x 864 px
14	Cam Ranh		It includes 48 LED screens mounted on 16 pillars in the public area outside the Domestic Arrivals and Departures Terminals.	CR2	48 LED screens, 1m (width) x 1.5m (height), 4 sides.	48	1600 x 2560 px
15	Tan Son Nhat	Departure Terminal (Vietjet Area)	LED screens are displayed in the central public area and the security check queue area for passengers at Vietjet Air’s domestic departure terminal.	TNS1	30.2m² (8.64m x 3.5m x 1 side)	1	2160px x 990px
16		Departure terminal (VNA + Bamboo Airways area)	LED screens are displayed in the central public area, at the business class check-in counter, and in the domestic departure terminal of Vietnam Airlines.	TSN2	30.2m² (8.64m x 3.5m x 1 side)	1	2160px x 864px
17		Departure terminal (VNA + Bamboo Airways area)	It includes 26 LED (LCD) screens mounted on 13 columns in the public check-in area for business class passengers in the domestic departure terminal of Vietnam Airlines and Bamboo Airlines.	TSN3	0.9m (width) × 1.5m (height) x 26 screens	26	1080px x 1920px
18	Phu Quoc	Domestic arrivals terminal	42 LED screens are mounted on 12 pillars in the public area, on the first floor outside the Arrivals Terminal.	PQ1	6 inner row columns (24 faces): 1.2m (width) x 1.6m (height) 6 outer row columns (18 faces): 1.2m (width) × 1.6m (height)	24	Type 1: 1600px x 2560px Type 2: 2560px x 2560px

View actual TVC samples for design inspiration: Bizman has executed hundreds of airport advertising campaigns for major brands. You can view TVC samples here:

Google Drive: https://drive.google.com/drive/folders/1tSm5fBEBXfjML7OJk_1f1xJrAGclfnK5?usp=sharing

If you need further information or design advice regarding effective LED screens for airports, please contact Toan – Bizman for assistance.

Thank you for advertising on BIZMAN screens.

If you need assistance with content, design, or site selection, please contact: Mr. Toàn – Bizman OOH
📧 Email: toantt@bizman.com.vn
📞 Hotline/Zalo: 0984 090 222