Bizman officially launches LED Ring Road 2 Hanoi – Communication strip of 78 screens on Truong Chinh axis

78 LED screens – 39 underpass pillars – two traffic directions – nearly 2 km of continuous display

In a city with increasing communication density, the challenge for brands is not just about being seen. Brands need to appear prominent enough, direct enough, and continuous enough to make an impression on customers.

A single advertising screen can attract attention at one point. But when the message appears consecutively along the entire journey, the brand has more opportunities to increase coverage, reinforce memorability, and create a stronger sense of presence.

From that need, Bizman officially launches the LED Ring Road 2 Hanoi system – a continuous communication strip arranged on Truong Chinh road, from Nga Tu Vong area to Nga Tu So and in the opposite direction.

LED Ring Road 2 – More than just an advertising screen

The difference of LED Ring Road 2 is not in a single location, but in the ability to create a system of consecutive touchpoints along the entire route.

The system consists of 78 LED screens, arranged on 39 underpass pillars, displaying in two traffic directions with a total length of nearly 1,960 m.

In which:

• Section 1 extends from No. 60 to No. 88 Truong Chinh, including 12 LED screens.
• Section 2 extends from No. 88 to No. 315 Truong Chinh, including 66 LED screens.
• The entire system uses P3.9 Outdoor LED technology, suitable for outdoor display conditions and urban traffic environment.

Instead of appearing at only one point, the brand can accompany traffic participants along nearly 2 km of Truong Chinh road. This is the foundation for LED Ring Road 2 to create a distinct communication effect: continuous, direct, and large-scale appearance.

Advantages from a high-traffic axis

Truong Chinh is one of the important traffic axes of Hanoi, connecting many residential areas, schools, hospitals, commercial centers, and roads leading to the city center.

The high density of people and vehicles creates opportunities for brands to reach diverse customer groups, from students, office workers, young families to businesspeople and those who frequently travel within the inner city.

For outdoor advertising, high traffic is an important condition to increase exposure opportunities. However, just having many people is not enough. The advertising location must also be within convenient visibility and help the message be received naturally.

That is also one of the outstanding advantages of the LED Ring Road 2 Hanoi system.

Direct screens in the line of sight of traffic participants

The LED screens are arranged along the system of pillars under the bridge, within the natural viewing direction of people moving on Truong Chinh Street.

Customers do not need to actively search for advertising. The brand’s message can appear directly in their line of sight as they travel along the route.

This arrangement helps the advertising images:

• Be easily observed during traffic participation.
• Have more opportunities to appear before the same person on a journey.
• Limit dependence on a single point of view.
• Create a feeling of brand presence throughout the entire route.

High traffic volume creates access opportunities; direct placement helps the message be easily noticed; and the continuous screen system contributes to increasing the frequency of appearance and brand recall.

The effect of “occupying space” along the entire route

If one LED screen helps the brand create a highlight, then 78 screens arranged consecutively can create a feeling that the brand is present along the entire route.

This is the “space occupation” effect that LED Ring Road 2 can bring to media campaigns.

When a color, image, or message is deployed synchronously across multiple screens, the brand can create:

• A sense of scale and professionalism.
• Outstanding presence on the route.
• Many touchpoints within the same journey.
• Better memorability due to repeated appearances.
• A strong and established brand image.

This solution is especially suitable for campaigns that need large coverage, product launches, or brand image building within a concentrated period of time.

Creative space for brands

With its characteristic of many consecutive screens, LED Ring Road 2 Hanoi is not just a display medium but also opens up many creative storytelling possibilities.

Businesses can choose:

Deploy a consistent key visual

The entire system uses one dominant color and imagery, helping the brand create a strong recognition effect across the entire route.

Tell a story screen by screen

Each group of screens can convey different content, sequentially guiding viewers from problem, benefit to product and main message.

Introduce a series of characters or products

Suitable for game, film, technology, phone, automobile, fashion or e-commerce campaigns with many characters, versions or product lines.

Count down to launch day

Brands can use the system to create countdown effects for opening sales, grand openings, events or official product launches.

Change content by stage

Campaigns can be divided into stages such as teaser, introduction, launch and recognition maintenance, keeping communication content fresh.

Instead of using one TVC repeated mechanically across all screens, businesses can turn nearly 2 km of display into a brand storytelling journey.

Which industries are suitable for LED Belt 2?

With high traffic, direct visibility and the ability to appear consecutively, the system can suit many industry groups.

Games, technology and phones

Brands can introduce characters, products, new features or create launch effects across the entire route. Synchronized imagery can also drive filming, photography and social media sharing.

Real estate, materials and interiors

LED Belt 2 can be used for project launch campaigns, opening sales communication or building scale and credibility image for developers.

Banking, insurance and automobiles

Brands can maintain long-term presence, introduce financial products, promotions or new car models to customers frequently moving in urban areas.

FMCG, retail and e-commerce

The product is suitable for launch campaigns, seasonal promotions, collection introductions, or increasing recognition frequency during peak periods.

Education, healthcare and services

Units can communicate enrollment programs, introduce new facilities, or increase brand awareness in target areas.

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Flexible construction of communication plans

Depending on objectives, time and budget, Bizman can advise on various implementation options:

• Dominate the entire route for a major launch campaign.
• Focus on each segment suitable for regional goals.
• Deploy short-term campaigns for events, openings or sales launches.
• Maintain long-term presence to strengthen brand recall.
• Combine LED Ring Road 2 with Hanoi SKYLED, airport advertising, national highway billboards, or inner-city LED systems.

Each option needs to be built based on the actual campaign objectives, rather than just choosing the number of screens or playback time.

Bizman accompanies from consultation to acceptance

With experience in outdoor advertising, Bizman not only provides locations but also accompanies customers throughout the entire campaign implementation process.

Bizman supports:

• Analyze goals and advise on suitable options.
• Develop content ideas according to the characteristics of the continuous screen strip.
• Check and adjust TVC format before broadcasting.
• Manage broadcast schedules and campaign content.
• Provide images, videos, and acceptance reports.
• Combine multiple types of outdoor advertising nationwide.

Bizman’s goal is to help businesses choose the right solution, implement the right message, and best exploit the communication value of the LED Vành đai 2 system.

Create brand impressions on one of Hanoi’s busiest traffic routes.

With 78 LED screens, 39 underpass pillars, two-way traffic, and nearly 2 km of continuous display, LED Vành đai 2 Hanoi offers a new approach for outdoor advertising campaigns.

Not only helping brands be seen, the system also contributes to creating multiple consecutive touchpoints, enhancing recognition effectiveness and reinforcing memorability in customers’ minds.

Businesses can register to receive the full route map, expected broadcast schedule, and mockup images of their brand on the LED Vành đai 2 system.

Bizman is ready to build a custom plan based on each brand’s communication goals, implementation timeline, and budget.

See actual details of LED Vành đai 2 screens here:

Contact for LED Vành đai 2 implementation:

▶️ Mr. Toàn – Bizman Media
📧 Email : toantt@bizman.vn
📞 Zalo/Phone : 0984 090 222
🌐 Website : https://bizmanooh.com.vn